Sunday, March 15, 2020
Social Control and the Salem Witch Trials Research Paper Example
Social Control and the Salem Witch Trials Research Paper Example Social Control and the Salem Witch Trials Paper Social Control and the Salem Witch Trials Paper Essay Topic: Sociology In life, individuals form groups to obtain a desired good more effectively. This good typically cannot be produced individually, and this particular goods availability is generally limited outside the group. Thus, it seems that it is in an individuals best interest to remain a part of this group and work effectively with other members to produce their desired collective good. However, when members are faced with two opposing courses of action, one which will benefit their individual end and the other that will benefit the group collectively, there are always group members that will choose to pursue the individual end. Using the factors that affect group solidarity it is possible to explain why deviants sometimes pursue their own individual self-interest, and conversely, what causes some latent deviants to remain reputable group members committed to the solidarity of the group. In his book Principles of Group Solidarity, Michael Hechter lists several factors that effect group solidarity. According to Hechter, group solidarity can be defined as each group members willingness to contribute to the interest of the entire group, or the public. Within the group, solidarity varies for two main reasons; the extensiveness of each individuals obligations, and each individuals compliance with their obligations. Dissecting each of these reasons Hechter concludes that an individuals extensiveness of their group obligations will increase when each group member is dependent on one another to produce their desired good. Also, an individuals compliance with their group obligations will increase when the group is effectively monitored, and when sanctions are properly levied. Thus, according to Hechter, a group will exhibit solidarity when the members are interdependent on one another to produce their desired good, and an appropriate system of monitoring exists that yields sanctions to deviants. Nevertheless, group solidarity is only as strong as the group member most willing to deviate from their obligations to the group and pursue their own self-interest. Hechter explains that the rational egoist will choose the course of action that, given the information available to them and their ability to process it, they think will produce maximum utility. (Hechter, 30) If the rational egoist chooses to pursue an individual end, rather than the collective interest of the group, this decision could lead to the eventual downfall of the group. Given this account, one would be led to believe that at any time rational group members would deviate from the group in order to satisfy their own self-interests. But as we are about to see, the factors outlined earlier exist to prevent latent deviants from pursuing their individual end. Furthermore, there are some cases when it truly is in the best interest of the individual to pursue the end that will benefit the group collectively, because in turn they will benefit greater from that course of action. We will now look at several examples to show what factors influence the solidarity of a group. Initially, lets consider a rotating credit association, in which a group of individuals contribute to a common fund that is held by each individual for a certain length of time. In order to form such an organization, group solidarity must exist. Each member of the group must feel a sense of dependence on the other members to comply with their obligation to regularly contribute to the fund. Ordinarily, members of a rotating credit association know a great deal about each other; where each member lives, what each member does for a living, etc. Therefore, a high degree of visibility exists among the members, which serves to strengthen the efforts to monitor the group and sanction deviants. In addition, the notion of reputation in the group plays an important role; the individual serves to protect their familys good name by acting in a reputable manner. Yet, there always exists the risk that an individual (a rational egoist) will run off with the fund while it is their turn in the rotation to hold the money, thereby causing the group to collapse and leaving the others without access to credit. In this case, one can reason that deviation is less likely because each member of the group is highly interdependent on one another. Also, unless the deviant planned on completely disappearing from society he would have a hard time making future business transactions. Word of the deviants action would spread making it very unlikely for him to get involved with another credit association or business venture. Thus, remaining in good standing with the rotating credit association is in the best interest of the individual. Now lets turn to another example, insurance groups. We will focus on two such organizations, British friendly societies and American fraternal ethnic associations. In essence these groups were the first formalized insurance funds. Their main purpose was to offer payments to their members in the event of sickness, death, disability, a bad crop, or temporary layoff. In addition to their role as benefactors the insurance groups provided their members with other collective goods. The British friendly societies fostered a social environment in which their members would be able to have a release from their daily routine. The groups often staged their meetings in taverns, and held summer picnics and other such events for the members families. Similarly, the American fraternal ethnic associations provided a means for recent immigrants to stay in tune with their native culture through music, dance, and sporting events. Also, the ethnic associations offered educational and linguistic resources to assist their members with assimilating into their new environment in America. As one can see the benefits of being a part of an insurance group were immense. However, keeping the insurance fund solvent was an equally immense undertaking. There were myriad problems the fund could encounter. If everyone in the insurance group was about the same age depletion of the fund would occur at or around the same time period. Thus, the insurance group had to maintain a steady flow of new entrants to guard against future collapse. If one or a few individuals had sole control over the insurance fund, fraudulent members could embezzle and figure that nobody will notice. Thus, selection of trustworthy and upright officers was important in order to maintain the fund and safeguard against improper distribution. These two problems represent issues that required monitoring, and also sanctions if the situation warranted such action. In order for group solidarity to exist group members had to take a proactive role in the decision making process of issuing insurance benefits. Deviants could easily file a false claim, steal money from the fund, demand more money than they should, or even exhibit more careless behavior than they otherwise would without insurance (a phenomenon known as moral hazard). Yet, generally speaking, most insurance group members complied with their obligation to regularly contribute and enabled the insurance fund to persist. Using the examples drawn from Hechters book in the form of rotating credit associations and insurance groups one can distinguish what factors affect some deviants to pursue their own individual self-interest. If an individual in a group feels as though the extensiveness of their obligations is too comprehensive they will no longer comply with the groups rules. The deviant may decide to free-ride, in which he collects the groups collective good without contributing. The deviant may leave himself open for an unfavorable response from other group members, which will eventually result in sanctions or removal from the group. The deviant may also decide to steal, or embezzle from the group, thereby solidifying their expulsion. The deviant may even decide to start a rival or competing group with more favorable conditions. Conversely, other factors cause individuals to remain reputable group members committed to the solidarity of the group. Basing this on rational choice theory it may be the case that an individual group members self-interest parallels the collective interest of the group. In this situation the individual is acting as a rational egoist in remaining aligned with the goals of the group. Pursuing the collective interest of the group maximizes the individuals utility. Undoubtedly, this is the major reason individuals form groups in the first place, to collectively obtain a desired good more effectively. Additionally, other factors including maintaining a good reputation in the community, and fear of sanctions, guide some latent deviants to pursue the collective interest of the group. They are better off as part the group. Going against the group will only serve to subject these individuals to undue hardship and ill-feelings from people whom they share common interests with. However, without some sort of social control or peer pressure, it is likely to assume that more deviation from the pursuit of the collective good would exist. This notion is exhibited through Arthur Millers portrayal of the Salem witch trials in the movie The Crucible. For our analysis we will consider Salem, Massachusetts, a community that exhibited group solidarity. The entire town worked together to maintain a certain standard of living for their families. Salem had a carpenter, blacksmith, minister, sheriff, several farmers, and servants, all who worked together to produce a collective good for the community; a comfortable standard of living. Despite the groups interdependence on one another, the system began to fall apart in the face of a crisis. When members of the community were faced with two opposing courses of action regarding communication with the devil, some chose to pursue their individual end, while others chose to pursue the course of action that benefited the group collectively. The predominant reason that allowed such a large faction to pursue their individual end revolves around the courts decision to believe Abigail Williams and her crew. By and large, these girls did not contribute to the welfare of the community; they acted as free-riders. For the girls, non-compliance with the groups obligations was easy. They were rarely monitored, and stringent sanctions could result in their families acquiring a reputation for producing deviants. Thus, most conflicts were pushed under the table or out of sight, to save face in the community. Furthermore, even the court failed to follow proper procedure. The trial consisted of the accused either agreeing to prior communication with the devil, or denying the accusation and facing the consequence of death. There was no middle ground, no logical though process, the girls had created hysteria in Salem. Several group members were hung based on the whimsical testimony of a group of deviants. Not surprisingly, Abigail and the girls initially picked on the group members with the lowest levels of status in the community including, beggars and peasants. By establishing their accusations on these unfavorable group members the girls were able to create a snowball effect, in which more and more people began to believe that certain members did in fact participate in communication with the devil. Before too long the girls were in too deep to ever admit guilt. In turn, they created their own group, with their own interdependence rested solely on the premise of not getting caught. At this point a traitor from within would result in death for them all. When Mary Warren, under the supervision of John Proctor, attempted to rectify the girls wrongs, Abigail led a flamboyant reprisal which made Mary Warren look like she had lost her mind. Eventually, once Abigail realized these trials could not persist indefinitely she decided to flee Salem and deviate from yet another group. During her rampage in Salem, Abigails relentless pursuit of her own individual end transformed the culture of the community. While Abigail and her crew of deviants broke down the community, others including John Proctor, and Reverend Hale gave their all to pursue the collective end most beneficial to the solidarity of the group. If we look back on Hechters factors that affect group solidarity (the extensiveness of each individuals obligations, and each individuals compliance with their obligations), we can see why these individuals fostered the collective interest of the group. Proctor, despite his relations with Abigail, represented the community member who looked out for the well-being of his group members. Proctor understood that interdependence of the group, and maintaining a good reputation for his family, would benefit the community and his family in the long run. When faced with the ultimate question, death with dignity or life with disgrace, Proctor chose the course of action that would eliminate these problems for Salem in the future. He took the ultimate sacrifice for the good of the community. Similar to Proctors course of action, Reverend Hale, realized that something must be done to suppress the deviants from creating any further problems. Having prior experience in uncovering witchcraft, Reverend Hale was initially called in to assess the situation and if the need existed, eradicate the devil from Salem. Unexpectedly, once he had a chance to fully analyze the situation it became clear that the girls who were allegedly suffering from witchcraft were the source of the problem. In an effort to comply with his obligations to Salem, Reverend Hale urged Judge Danforth to see beyond the girls deviant actions. He knew John Proctor was telling the truth, he knew Abigail was lying when she alleged Elizabeth Proctors spirit stabbed a needle in her abdomen, he knew the situation in Salem was out of control. Individuals were being put to death and Reverend Hale was trying his hardest to correct the situation. Relating John Proctors and Reverend Hales actions to Hechters reasoning, one would conclude that as the Salem witch trials progressed the extensiveness of their obligations to the community increased. These two men realized that the welfare of the community rested on their shoulders. In order for Salem to remain solvent in the years to come, free from the grips of the deviants who preached witchcraft, John Proctor needed to stand up against Judge Danforth and set an example. To John Proctor, his strong personal ties within the group, the cost of moving away from Salem, and the value he placed on his familys good name, were stronger than life itself. To Reverend Hale, the pursuit to benefit the collective welfare of Salem, his original mission, was of the utmost importance. As we have now seen through several examples, group solidarity varies for two main reasons; the extensiveness of each individuals obligations, and each individuals compliance with their obligations. When group members are faced with two opposing courses of action, one which will benefit their individual end and the other that will benefit the group collectively, the individual subliminally considers each variant and chooses a course of action. Based on factors including, the interdependence of the group, the visibility of each group member, the probability of getting caught (monitoring), and the probability of facing a sanction, the rational egoist choose[s] the course of action that they think will produce maximum utility. (Hechter, 30) Hence, in each group there exist members who will always be more inclined to deviate than others. The degrees to which these factors are employed within the group determine the actual level of deviation from the pursuit of the collective interest of the group. I am particularly happy with the way that I make sure each topic/example relates to the thesis and gives examples to substantiate the claim. As far as Im concerned the paper flows well from one thought to another. I didnt necessarily have any trouble writing the paper, although there were times when I did not think that I would be able to reach about 9 pages. Based on my outline, I figured Id have to cut down, or simplify the paper, but that proved not to be the case.
Friday, February 28, 2020
Sony Corp. Final Report Research Paper Example | Topics and Well Written Essays - 1750 words
Sony Corp. Final Report - Research Paper Example The management believe that the strategy implementation would further reduce costs by more than ?300 billion. Nevertheless, Sony should pay particular attention in improving its long term solvency position given that its liquidity ratio is currently below the industry average and it poses a risk that it might not be able to meet its current obligations in an event of emergency even though inventories are not liquidated. (Annual Report, 2009-2010) The debt-to-worth ratio expresses the extent to which the business is relying on debt financing as opposed to shareholders funds (Albrecht, 2004). The increase in debt-to-worth ratio from 2.62 in 2008 to 3.05 and 3.34 in 2009 and 2010 respectively display that Sony is gradually increasing its reliance on debt financing mainly to fund the innovation required for the business growth. The Groupââ¬â¢s financial risk position is increased as reflected by the total debt position of the Group. The total debt in 2008 as at balance sheet amounted to ?1,084 million, ?1,111 million in 2009 and ?1,209 million in 2010. (Annual Report, 2009-2010) The debt-to-worth ratios for 2008, 2009 and 2010 which are higher than the industry average further lay emphasis that Sony is currently at a highly leverage position as compared to its competitors. It would pose a threat to its financial safety and flexibility to borrow in the future if the trends continue. Moreover, there might be debt covenants which the Group is obliged to comply and it is critical that the Group monitors them tightly as non-compliance cause breaches in contract and immediate repayment is required. Gross Profit Margin shows a decrease from 2008 (23.1%) to 2009 (19.7%) mainly caused by the challenging economic environment hit by the global financial crisis and the negative impact driven by the appreciation of the yen against U.S dollar and Euro. There is an overall decline of sales in the Electronic, Game, Pictures and Financial Services businesses. Sales in the Electr onic business declined 17% from ?6,613 billion to ?5,488 billion as there is a low demand for products such as the Handy cam video cameras, Cyber-shot compact digital cameras and VAIO PCs. Additionally, Sony has exited its business in LCD rear-projection televisions and CRT televisions during the year. The drop in sales in the Game business from ?1,284 billion to ?1,053 billion is mainly contributed by the decrease in revenue in its PS2 business while motion pictures revenue were down by 16.4% from ?858 billion to ?718 billion primarily driven by lower home entertainment demand and fewer films being sold to the home entertainment market. Financial Services revenue dropped 7.4% from ?581 billion to ?538 billion due to profit deterioration at Sony Life caused by the net valuation loss of convertible bonds and increase in impairment loss on equity securities. However, in 2010, the gross profit margin has improved considerably recording a margin of 22.9% subsequent to restructuring meas ures and cost reduction activities implemented. The restructuring consists of three horizontal platforms ââ¬â the Global Sales and Marketing Platform, the Manufacturing, Logistics, Procurement and Customer Service Platform and the Research and Development and Common Software Platform aim to achieve cost efficiencies,
Tuesday, February 11, 2020
Writing Journal for the chapters 8&9 Assignment
Writing Journal for the chapters 8 - Assignment Example During renaissance, borrowing was not favored since the stranger the words the more the objection from people (Baugh & Cable, 2001, p. 202). III. Adaptation: These are words that entered or still existed in the English language that were used to express new concepts. English did not only adopt new words to express concepts but also used its own word (Baugh & Cable, 2001, p. 209). The chapter Renaissance, 1500-1650 describes new factors that added up to the development of English language such as the printing press, education, communication and various forms of self-consciousness about language. As I read through the chapter, several questions arose. They include; a. The authors write, ââ¬Å"Although English, along with the other vernaculars, had attained an established position as the language of popular literature, a strong tradition still sanctioned the use of Latin in all the fields of knowledge.â⬠(Baugh & Cable, 2001, p. 190). Why was Latin language favored instead of English language? d. Humanism is a renaissance era intellectual movement. How did they increase the understanding of the world as they studied the culture of Rome and Greece? What was their focus on worldly things and not religious views help? I. ââ¬Å"In the Modern English period, the beginning of which is conveniently placed at 1500, certain of these new conditions come into play, conditions that previously either had not existed at all or were present in only a limited way, and they cause English to develop along somewhat different lines from those that had characterized its history in the Middle Ages.â⬠(Baugh & Cable, 2001, p. 187). II. ââ¬Å"None of the other modern languages of Europe had had to endure the consequences of a foreign conquest that temporarily imposed an outside tongue upon the dominant social class and left the native speech chiefly in the hands of the lower social classes.â⬠(Baugh &
Friday, January 31, 2020
Explore the theme of escapism in Peter Pan Essay Example for Free
Explore the theme of escapism in Peter Pan Essay The theme of escapism is prominent in much childrens literature. Frances Hodgson-Burnetts The Secret Garden is, like Peter Pan, an example of Edwardian childrens literature. Both these novels are tales of escapism from real life into another world. There are also more recent examples of escapism in childrens literature. In the 1950s C. S. Lewis invented Narnia, and in even more recent literature, Harry Potter escapes his everyday life to go to school at Hogwarts. J. M. Barries Peter Pan, an early Edwardian novel, is one of the great classics of British childrens literature and is, on the surface, a tale about a boy who refused to grow up. There is however, an underlying plot concerning a girl who must grow up. It is from this obligation that Barries Neverland acts as a form of escape. Throughout Peter Pan, there is little focus on the female characters. It is almost assumed that Wendy will grow up and become a Mother, as all daughters do. Although Neverland allows Wendy to escape from her home and from the domestic world she knows, she does not escape domesticity altogether. She almost becomes mother to the Lost Boys, and is given a number of domestic duties such as ironing Peters shadow. However, Wendys relationship with Peter is not entirely conventional. She appears to be the closest thing Peter has to a girlfriend, as he rejects the sexual advances of both Tinkerbell and Tiger Lily. However, Wendy also appears to be acting as his mother, something Peter has been deprived of his whole life. It is the childish energy of Barries imagination filled with such a splendid jumble of pirates, redskins, fairies and mermaids that enthrals so many children (Carpenter p172). Through this manipulation of other peoples minds and emotions, Barrie carries them off from the real world to a country of his own invention (Carpenter p179). Barrie seems to be presenting his readers with a substitute faith, to act as a form of escape from the Christian teachings of the Victorian era. It has even been suggested that Peter Pan is in fact an alternative religion. Humphrey Carpenter suggests that in many respects Peter is Christ-like. Possibly the most obvious example of this is when he takes Wendy and her brothers on a flight of fantasy to his own heavenly land (Carpenter p182). The Lost Boys who live there seem to represent the souls of the dead as Peter asserts, They are the children who fall out of their prams when the nurse is looking the other way, therefore further increasing Neverlands resemblance of heaven. The concept of escaping to heaven was extremely important to Barrie. He lost his brother David at a young age and subsequently spent much of his life trying to become a living version of the boy who by dying remained ever young (Wallshli ger p120). To observe Peter and Hook as the Christ and Satan of Barries religion, the reader must have faith in the novel. The theme of belief is interesting throughout Peter Pan as the reader is, like the Darling children, constantly being asked, Do you believe? In order to fly, the Darling children must have faith, and think lovely wonderful thoughts, as Peters fairy dust is, in itself not enough. In turn the reader or audience must have faith and believe in the fact that a child can fly. Similarly, in order to escape to Neverland, a reader must have faith that there is such a place somewhere past the second star to the right and straight on until morning. The theme of belief is particularly important at the end of Barries story when the darling children lose their faith and no longer believe in Peter, and so cannot see him. Though faith and belief are important in Peter Pan, the dream of escaping to another world seems to be almost self-sufficient. Barrie implies there is little need to grow up or awaken from this dream as it is in fact already framed by the Edwardian domesticity of the real world where wealth and relationships are important. Carpenter in fact goes further than this by asserting that children must not grow up and claims that to visit Neverland requires an act of belief that children cannot sustain as they grow up (Carpenter p180). Peter himself seems to be of the opinion that it is only children, who can escape the drudgery of everyday life and claims, I want always to be a little boy, and to have fun. Barries adventure story and his creation of such a magical hero seems to have achieved what so much childrens literature had previously tried to do. Peter represents the shift from the Victorian perception of the child as a moral icon to a craze for the child as a fun-loving playboy hero (Wallshli ger p111). Peter has no memory or emotion, and so can live only for the moment and experiences ecstasies that other children can never know (Wallshli ger p117). Peter is an asexual child rather than a young man. Barrie himself was also somewhat sexless, and it is doubtful whether his marriage was ever consummated. This lack of sexuality and romantic relationship is represented well on stage as Peter is often played by an actress, and is therefore viewed as an androgynous figure. Another interesting aspect of the casting of Peter Pan is that of Mr. Darling and Hook, who traditionally, are played by the same actor. This becomes particularly significant when considering the theme of masculinity in Peter Pan. There is much evidence of male competitiveness in the novel. The most obvious example of this is Peters dual with Hook, which appears to be an assertion of masculinity by Peter. It is particularly interesting that it is Peter and the lost boys who triumph over Hook who is a mature villain. This youthful triumph acts as another form of escape for a young reader. Traditionally in Victorian society adults were in control and would have power over children. In Barries Childrens fantasy, it is youth and sexual immaturity that enable Peter to triumph over his adult rivals. It has been suggested by many critics that Peter, The boy who wouldnt grow up, is a representation of Barrie himself. Barrie was a short man and despite a moustache retained a markedly boyish look until old age (Carpenter p173). He was in a physical respect, quite literally, a boy who couldnt grow up. This figure of a man in a childs body is undoubtedly the principle model for Peter, who is neither child nor adult (Carpenter p177).
Thursday, January 23, 2020
The State Fair Horse Show :: Descriptive Essay About A Place
The State Fair Horse Show As a small child, my parents and I made an annual pilgrimage to the State Fair. For my parents, the primary objective of the trip was to attend the World Championship Horse Show in Freedom Hall. My major enjoyment as a young child was the midway and the fair rides; however, this changed as I grew older. My perception of the State Fair was one filled with amazement and adventure. The loud music of the rides and the familiar, huge crowds overwhelmed me with excitement. Unfortunately, I was forcibly taken, by my parents, to watch the World Championship Horse Show in Freedom Hall. At such a young age, I was not interested in seeing the next world champion horse make the show of his or her life. In my mind, the horse show was a waste of good ferris-wheel time. My parents usually set aside an afternoon in which they, with long-suffering faces, would indulge me in my fair frenzy. For these few hours, we waded into the jostling crowds, surrounded by the screams of thrill-seekers, the cacophony of bells and whistles, and the powerful smells of fair cuisine. To me, these were the best sights and sounds on earth. If anyone had told me that I would one day regard this sensory experience with the same disdain as my parents, I would not have believed it. However, as I grew older, my priorities at the State Fair changed. The very things that sent me into a transport of delight began to irritate and annoy me. As I grew older, I developed a desire to show horses at the top level of competition. Showing at the State Fair World Championship Horse Show became my ultimate goal. With the change in my focus came a change in my attitude toward the State Fair. The once-exciting fair crowds became an obstacle for me to overcome as I made my way to Freedom Hall with my horse. The hustle and bustle of these crowds as they passed through the barn area frightened the horses. Many of these people would also make ignorant and obnoxious comments about some of America's most elegant horses. The greasy fair food that I had loved as a child now brought on waves of nausea and a harsh case of heartburn.
Wednesday, January 15, 2020
A Report on Kingfisher Airlines Essay
Overview of Airlines industry in India The aviation industry in India is one of those sectors that saw a constant pace of growth among the other industries in the world over the past many years. The open sky policy of the government has helped a lot of overseas players entering the aviation market in India. From then, it has only been growing in terms of players and the number of aircrafts. At present, private airlines account for around 75% portion of the domestic aviation market. The 9th largest aviation market in the world is India. Taking the help of the statistics from the Ministry of Civil Aviation, approximately 29.8 million passengers traveled to/from India in 2008, showing a surge of 30% from 2007. The prediction stated that international passengers will touch 50 million by 2015. More opportunities in the aviation industry in India are likely to make way for about 69 foreign airlines from 49 countries. Growth of aviation industry in India The Indian Civil Aviation market grew at a CAGR of 18%, being valued round US$ 5.6 billion in 2008. Further statistics revealed that the air traffic in August 2009 was a double digit figure. The domestic airliners flew 3.67 million passengers in August 2009, as against 2.92 million in the corresponding period of 2007, up by 26%. The Centre for Asia Pacific Aviation (CAPA) has estimated that the domestic traffic will go up by 25% to 30% till 2010 along with a surge in the international traffic by 15%. There would be more than 100 million passengers by 2010. Then again by 2020, Indian airports will in all probability handle over 100 million passengers every year. The investment plans to the tune of US$ 9 billion has been made by the Aviation Ministry for modernizing the existing airports by 2010. In terms of domestic passengersââ¬â¢ volume, US have always been the leader with followers in the league like China, Japan and India. The number of domestic flights went up by 69% from 2005 to 2008, with the domestic aviation sector growing at 9-10%. Vision ââ¬Å"The Kingfisher Airlines family will consistently deliver a safe, value-based and enjoyable travel experience to all our guests.â⬠Mission à ââ¬Å"Kingfisher Airlines will have ââ¬ËFly the Good Timesââ¬â¢ approach and this will reflect in the experience we will offer to passengers Introduction Kingfisher Airlines Limited is an airline group based in India Its head office is in Andheri (East), Mumbai and Registered Office in UB City, Bangalore. Kingfisher Airlines, through its parent company United Breweries Group, has a 50% stake in low-cost carrier Kingfisher Red. The airline has been facing financial issues for many years. Until December 2011, Kingfisher Airlines had the second largest share in Indiaââ¬â¢s domestic air travel market. However due to a severe financial crisis faced by the airline at the beginning of 2012, it has the lowest market share since April 2012.The airline has temporarily shut down its operations when on October 20, 2012 the DGCA suspended its flying license. This suspension had been due to failure to give an effective response to the show-cause notice issued by DGCA. However, The airline had locked out its employees for several days before this suspension. On 25 October 2012, the employees agreed to return to work. Strategic Management ââ¬Å"Strategic management is an ongoing process that assesses the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it has succeeded or needs replacement by a new strategy to meet changed circumstances, new technology, new competitors, a new economic environment., or a new social, financial, or political environment.â⬠(Lamb, 1984) The systematic analysis of the factors associated with customers and competitors(the external environment) and the organization itself(the internal environment) to provide the basis for maintaining optimum management practices. The objective of strategic management is to achieve better alignment of corporate policies and strategic priorities. Sociological Todayââ¬â¢s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend more for quality and brands. Air travel is no more about transporting passengers. It is more about the flying experience. People like travelling in planes. ââ¬ËKingfisher airlinesââ¬â¢ has a very good social image. Being a five star airlines, customers want to travel with Kingfisher. Also, the brand charges a premium price that is why only upper Socio Economic Class people prefer Kingfisher airlines. The lifestyle of the people is improving. Luxury is becoming necessary. They are ready to pay more for luxury services. Kingfisher has a strong advantage here. So, we can conclude that sociological conditions are favouring Kingfisher airlines. Technological People are becoming more and more tech-savvy. Kingfisher does provide a TV at the back of the seat. That means every commuter has his own TV. Apart from that, Kingfisher also has facilities such as e-booking. Now, commuters can even book the tickets by mobiles. So, it can be stated that Kingfisherââ¬â¢s image and sales are driven by technology too. Economic Figures indicate that purchasing power of Indians is increasing. People look for more options now, even luxury goods. Bank Credit is easily available in case of travelling. Economic slowdown is one of the major factor which is affecting the sales of aviation industry. In INDIA there is a mixed economy so private organization easily perform their tasks within any given economic system of course, organization are influenced by a variety of economic features over which they have little independent control, such as inflation, interest rates and recession Another important input to the enterprise is the nature of government fiscal and policies. Ecological One important factor is that how natural factor affects the aviation industry as whole. The most important factor is the stability of the weather. The timings of the flight are highly affected by shifts in weather. Also, it can be noticed that a highly unstable weather is directly proportional to the added costs to the company. For example, if there is a delay in the flight, the company has to provide facility for accommodations of commuters. In India, weather is quite stable in most of the time during the year. Thus, aviation is a profitable business in India, if we consider ecological factor. Political The political environment is stable. In India, government changes after 5 years. Also, it is a democratic country. Kingfisher has an added advantage over here that the owner of Kingfisher, Vijay Mallya has very good political network. That means even political environment favours Kingfisher airlines. Legal Aviation fuel prices in India are regulated by government. So the competition for price becomes quite still. All the companies in the industry have to pay the same amount for fuel. Now companies can increase or decrease the prices depending on the services they provide. A premium service provider, of course, would charge the prices for its services. Ethical Indians are highly ethical people. They always make a trade off between what is right and what is wrong before they make any purchase decision. For example, if a company says that 50% of their contributions will go for the charity, then Indians are more likely to buy products or services of that company. Kingfisher airline gives value for the money. It is Indiaââ¬â¢s only five star airline service provider. Hence, considered ethical. Porterââ¬â¢s 5 Forces for Kingfisher Airlines Threats from competitors: The level of threat from the domestic competitors is very high. Competitors like Jet Airways, Indian are some of the old well established players in the market which prove to be strong competitors for the emerging Kingfisher Airlines Threats from new entrants: The level of threat from new entrants is quite low such as Virgin Atlantic, Qantas. The major players in the Indian aviation industry form an obstacle to foreign airlines and moreover Indian flyers prefer to have an Indian experience on the flight. Threats of substitutes: The introduction of high speed trains, high tech buses and other means of transport has given more options to people to travel. Aviation in India is booming and with the entry of several new players in the market competition has stiffened. In such a scenario it is imperative for any airline to build its brand and have a focused marketing strategy in place Bargaining power of suppliers: The bargaining power of suppliers is medium. For example, Airbus and Boeing are the major aircraft manufacturers and there arenââ¬â¢t many aircraft manufacturers other than these two, this confines Kingfisherââ¬â¢s options therefore the bargaining power of Airbus or Boeing increases. In case of other suppliers such as caters the bargaining power of the suppliers is low therefore Kingfisher has many other options of caters to contract to. Bargaining power of customers: The bargaining power of the customers is low since kingfisher is designed to meet the total comfort and value for money; therefore customers arenââ¬â¢t reluctant to pay a little more sum to gain this experience. Competition Analysis Kingfisherââ¬â¢s only strong obstacle proves to be Jet Airways, since Jet has control on both ends of the market and secondly it has penetrated into the international market as well. Benchmarking against Jet Airways, Kingfisher Airlines has acquired Air Deccan which was one of the most profitable low cost airlines, hence kingfisher too has entered in the lower end of the market but bearing in mind that they havenââ¬â¢t changed the name ââ¬Å"Deccanâ⬠to ââ¬Å"Kingfisher Airlinesâ⬠so that the brand doesnââ¬â¢t lower. Kingfisher is still testing the lower end of the market with Deccan. Kingfisher is also going to start non-stop flights to US so as to foray into the international market.
Tuesday, January 7, 2020
4 Surprise Interpretations of a ââ¬ËBachelorââ¬â¢ in Creative Writing
We are all well aware that some words in the English language have more than one meaning. Some words have meanings that are polar opposites or completely different from one another. These can lead to interesting and funny misunderstandings if taken out of context. The good thing is that in most cases these misunderstandings donââ¬â¢t happen because they are used in a particular content, and it is quite easy to understand what a person wants to say. These types of words are still worth being explored and analyzed in a creative manner. One of such words is ââ¬Ëbachelorââ¬â¢. ââ¬ËBachelorââ¬â¢ is a word that can be fun to use in a creative writing assignment. In the traditional sense, the term ââ¬Ëbachelorââ¬â¢ is one that we are all very familiar with. It is a scholarly term that is used to describe a qualification received through college or university. In this sense, there are many types of ââ¬ËBachelorsââ¬â¢, for example, a Bachelor in Biology, or a Bachelor in Anthropology. These are usually obtained through a four-year program. However, there are some other meanings for ââ¬Ëbachelorââ¬â¢ that you can use in creative writing. 1.(noun) An Unmarried Man A ââ¬Ëbachelorââ¬â¢ can also be an unmarried man. He is usually single but doesnââ¬â¢t have to be. As you can already see, this meaning is quite different from the typical definition discussed above. Using ââ¬Ëbachelorââ¬â¢ in creative writing, you can make your piece definitely more interesting very quickly! 2.(noun) A Desirable Unmarried Man Used in this way, ââ¬Ëbachelorââ¬â¢ is preceded with the term ââ¬Ëeligibleââ¬â¢ as in ââ¬Ëeligible bachelorââ¬â¢. People usually talk about an eligible bachelor in such a way that they are suggesting to a woman, for example, that a particular man is a good choice for marriage. For example, ââ¬Å"Do you know John? He is kind, funny, and a doctor. Whatââ¬â¢s more is that heââ¬â¢s an eligible bachelor.â⬠The person suggests that John is available for a lucky woman to snatch him up. 3.(noun) A Place Where a Single Man or a Group of Single Men Live In this case, the ââ¬Ëbachelorââ¬â¢ is followed by ââ¬Ëpadââ¬â¢ or ââ¬Ëflatââ¬â¢. The former is rather a slang, but both mean a dwelling of a single man. This usually implies that it is a good place for one person to live, or more of a guyââ¬â¢s hangout, aka a place without a womanly or feminine touch. It could also be a place where the bachelor takes his many dates to, which leads us to our next meaning. 4.(noun) A Player In addition to merely being single, a bachelor can also have the added meaning of a person who dates or goes out with many women. He is also considered to be good at getting women and does not stay with one for very long, for which he will also be known as a player. With these four similar, but slightly different surprising meanings, you can create a paper, story, or essay that will be unique and interesting to readers. Utilize them well!
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